Meridian Home, 2025
Meridian Commerce
Meridian sells furniture that takes a fortnight to make and three weeks to ship. Their old store was built for t-shirts. Everything about the buying experience needed to acknowledge that a sofa is a considered purchase.
- Client
- Meridian Home
- Year
- 2025
- Discipline
- Storefront & admin
- Duration
- 18 weeks
- Role
- Architecture, Frontend, Design system
- +91%
- Conversion on furniture SKUs
- 28
- Collections shipped without a deploy
- −64%
- Delivery-related support tickets
- 99
- Lighthouse performance score
One product template served a R400 candle and a R38,000 modular sofa. Lead times were buried in the FAQ, returns were ambiguous, and the merchandising team could not publish a collection without a developer.
How the work was actually done.
Three decisions that shaped the outcome more than anything else on the project.
- 01
Split the catalogue by intent
Considered purchases got room-scale photography, material notes, delivery windows and a save-for-later flow. Impulse items got a fast, single-screen path to checkout.
- 02
Hand the storefront back to the merchants
Every editorial block on the site is a schema in Sanity. The merchandising team ships new collections on their own schedule. Twenty-eight went live in the first quarter without a deploy.
- 03
Design for slow logistics
Lead time is a first-class field, surfaced on the card, the product page, the cart and the confirmation email. Support tickets asking 'where is my order' fell away almost entirely.
Meridian's conversion rate on high-consideration items nearly doubled, and the merchandising team stopped queueing behind engineering to publish a campaign.
The storefront finally sells the way we sell in the showroom. Slow, tactile, honest about lead times, and it converts far better for it.
Building something like Meridian Commerce?
Tell me where you are: an idea, a half-finished build, or a product that has outgrown its foundations. The first conversation is free and usually clarifies more than it costs.
- info@angelmaile.com
- Phone
- +27 (0) 71 000 0000
- Studio
- Studio 04, Bree Street, Cape Town
- Hours
- Mon – Fri, 08:30 – 17:30 · SAST (UTC+2)
Replies within one business day. Cape Town, South Africa, SAST (UTC+2).