4 – 8 weeks, From R38,000
Brand & Identity
A brand is not a logo; it is a set of decisions repeated until they become recognisable. The work here is defining those decisions precisely enough that anyone on your team can make the next one correctly.
At a glance
- Timeline
- 4 – 8 weeks
- Investment
- From R38,000
- Engagement
- Fixed scope, two revision rounds
- Discipline
- Brand
Exactly what lands in your hands.
Written into the contract, so there is never a debate at the end about what was in scope.
- 01Positioning summary and one-page brand brief
- 02Primary mark, responsive lockups and a favicon set
- 03Type scale, colour system and spacing rules
- 04Layout grids for web, social and print
- 05Motion principles with reference animations
- 06A brand manual published as a living website
Four phases, in this order, every time.
The sequence does not change. What changes is how long each phase runs and how much of it your team already has covered.
- 01
Position
What you do, who it is for, and what you refuse to be, condensed to a page that everything else is judged against.
- 02
Explore
Three genuinely different directions, presented in context rather than on a moodboard, so the choice is real.
- 03
Systematise
The chosen direction turned into rules: scale, spacing, contrast, hierarchy, motion. Fewer decisions, applied consistently.
- 04
Publish
Guidelines shipped as a site with copyable tokens, not a PDF that goes stale by the second quarter.
- Studios and practices whose work outclasses their identity
- Products preparing for a funding round or a relaunch
- Teams with a mark they like and no system around it
Not sure this is the one you need? Describe the problem instead of the solution and I will point you at the right shape, even when that is a different service.
About brand & identity.
If it is doing its job, yes. Plenty of engagements are about building a coherent system around a mark that is already fine, which is faster and cheaper than starting over.
You do, in full, on final payment: source files, outlines and fonts licensing guidance included.
Where this service produced something real.
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Ready to talk about brand & identity?
4 – 8 weeks typically, from r38,000. Send me the details and you will have a scoped proposal (phases, hours and assumptions shown) within a few days.
- info@angelmaile.com
- Phone
- +27 (0) 71 000 0000
- Studio
- Studio 04, Bree Street, Cape Town
- Hours
- Mon – Fri, 08:30 – 17:30 · SAST (UTC+2)
Replies within one business day. Cape Town, South Africa, SAST (UTC+2).